AdFed Minnesota and Ad 2 MN collaborate annually on this event for and by women in advertising.

In 2025, we celebrated the strides made for workplace equity, and the game plan that keeps us going — using the aesthetics and language of sports and winning.

I created the tagline, contributed heavily to the creative concepting for the promotion and event experience, and wrote much of the supporting copy.

We leaned into the sporty theme hard, inspiring attendance through positive and triumphant language — and tapping into sports fan culture in a trivia hunt.

You look like a winner.

You look like a winner.

We created a mirror cling to compliment and thank our panelists and moderator in the green room.

Sponsorship Packet and Tiers

  • Cover

  • Page 1

  • Page 2

Copywriters: Angely Guevara, Anna Zollar
Designers: Mic Kuschel, Lily Nguyen
Executive Creative Director: Sam King
Client: AdFed Minnesota / Ad 2 MN